TransClinique Brand Identity System
Brand Development / Logo Design / Brand Guidelines
TransClinique, a trans-owned and operated gender-affirming virtual clinic that was founded to serve the trans and non-binary community needed a new visual identity to grow brand their awareness as they expanded greatly during the pandemic. I had the pleasure of working with their small, but lovely team to create a brand that is clean, approachable, soft, and fun in order for their patients to feel seen and comfy when interacting with their website and presence online. The medical industry can be extremely triggering for my community, so it was important to me that we got this right.